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Life Insurance Awareness Month


  Video provided by Life Foundation, a non-profit organization. - Tracking #: 1-196996


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Insurance optimizing is one of the Five Fundamentals of Financial Fitness. As one of the five fundamentals, insurance is an important part of your whole financial plan - so important that the month of September is Life Insurance Awareness Month.

Life insurance can do some pretty amazing things for people. It can buy loved ones time to grieve. It can pay off debts and loans, providing surviving family members with the chance to move on with a clean slate. It can keep families in their homes and pre-fund a child's college education. It can keep a family business in the family. It can provide a stream of income for a family to live on for a period of time. Life insurance can do all of these wonderful things for your family...there's just one small catch. You need to own life insurance.

There's a growing crisis of too many Americans not having adequate life insurance protection. According to the industry research group LIMRA, 30 percent of US households have no life insurance whatsoever. Today there are 11 million fewer American households covered by life insurance compared with six years ago. Here's the bottom line: A majority of families either have no life insurance or not enough, leaving them one accident or terminal illness away from a financial catastrophe for their loved ones. 

Many of you reading this already have some amount of life insurance, but 50% of U.S. households say they need more life insurance. Check out some of the resources to the left and contact us with any questions you may have or to apply.

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